About

Designing scalable data and automation systems teams can trust.

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I’m Ashley Rivera, a data and automation architect with over six years of experience designing enterprise data, reporting, and automation systems across multi state operations and complex organizations.

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I partner with founders and executive teams to replace fragile spreadsheets and manual processes with reliable data, integrations, and automation built to scale. My experience includes board of director service, including time as Secretary and participation on the finance and advisory committees.

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I also speak at industry and community events, sharing practical perspectives on data, automation, and decision making in complex organizations.

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Rather than leading with tools, I start by understanding the business. I help organizations define the right architecture, priorities, and governance before building anything. The result is reporting leaders trust, automation teams rely on, and platforms that support confident decision making.

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In addition to my advisory work, I currently lead enterprise data and automation initiatives within a multi state organization, partnering closely with executive leadership across operations, finance, HR, safety, and marketing.

I care deeply about adoption and change enablement. Systems only deliver value when people trust them, understand them, and can sustain them over time. Every solution I design is documented, maintainable, and built for long term ownership by the organization.

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Areas of Focus

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• Data and automation strategy and roadmapping

• System integrations and workflow automation

• Enterprise reporting and analytics platforms

• Adoption and change enablement

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